Our Understanding of Sustainability
Sustainability begins for us where products are worn longer. That is why we place special emphasis on quality, fit, and timeless design. At the same time, we continuously work to improve our processes, conserve resources, and reduce emissions.
Our approach is clearly structured – focusing on the areas where we can make a concrete impact.
Our Approach
Selected materials
High-quality natural and performance fabrics
Durability as a Standard
Durability in construction and material
Reliable Partners
Partnerships with clear quality standards
What that means
Sustainability means more to us than just a claim. We put our approach into concrete actions – across our materials, products, and partnerships.
Selected materials – used consciously
We focus on high-quality natural and performance fabrics that combine comfort and durability. Materials are carefully selected and processed to ensure they maintain their quality over time and remain versatile to wear.
Durability as a decisive factor
Our products are designed to be worn over many seasons – in material, craftsmanship, and design. Because the longer a garment is used, the lower its ecological impact.
Reliable Partners & Clear Standards
We collaborate with selected partners and continuously develop our processes. Among others, we are supported by the cooperation with the hessnatur Foundation, which accompanies our strategy in a structured manner.
Concrete measures
Sustainability means more to us than just stating responsibility; it means putting it into practice.
Energy & Emissions
We systematically record our CO₂ emissions and make them measurable. Part of our energy needs is already covered by our own photovoltaic system, which generates electricity for around 160 households.
Efficient way of working
Through flexible work models such as working from home, we reduce daily commutes and the associated emissions. At the same time, we continuously review internal processes and adjust them step by step.
Resource conservation
We use materials more selectively and continuously optimize processes. Recycling solutions are being gradually expanded in the process.
Sustainability in Practice
For us, responsibility is reflected not only in goals but in daily actions – from production to handling returns.
Responsibility in production
A significant part of our production takes place in our own European manufacturing facilities in Izmir and Radzionków.
Short distances, direct coordination, and clear quality standards allow us to closely monitor our processes – from manufacturing to logistics.
What comes back stays in the cycle
Returns are inspected and refurbished.
Second-choice items find their way back into sales through our outlets.
This way, products stay in circulation – not in the waste.
Commitment beyond the product
For every suit sold, we plant a tree together with our partner veritree. This is how we take responsibility – in addition to quality, durability, and our product lifecycle.
Since the start of the initiative, over 1 million trees have already been planted.
Responsibility is a process
We understand sustainability as a continuous development.
We are constantly working to further develop materials, processes, and partnerships – with the aim of permanently combining quality and responsibility.
